The Ultimate Post-Event Follow-Up System for Medicare 101 Seminars
Turn Attendees and No-Shows into Appointments with This Simple, Repeatable Strategy
You put time, energy, and resources into filling the room for your Medicare 101 event—but what happens after the chairs are empty and the presentation is done?
That’s where your real leverage begins.
In this blog, we’ll walk you through a proven Post-Event Follow-Up System that helps independent agents stay organized, book more Discovery Calls, and boost conversions without letting leads slip through the cracks.
Whether you’re using our Launchpad CRM or your own tools, you’ll be able to apply these steps immediately.
🔑 Why Post-Event Follow-Up Is the Real Moneymaker
Most agents focus all their effort on the event itself. But the money is in the follow-up.
If you don’t have a repeatable system to:
✅ Quickly contact attendees
✅ Proactively message no-shows
✅ Track conversations
✅ Book Discovery Calls...
…then you’re leaving money (and clients) on the table.
🧱 The 3-Part Follow-Up System Framework
After every event, segment your list into three simple categories:
Priority Contacts (Hot Leads): Attendees you had a conversation with at the event. They’re most ready to move forward.
Attendees You Didn’t Speak With: They showed up but didn’t get a personal touch. Don’t assume they’re not interested—many are still warm leads.
No-Shows: They RSVP’d but didn’t attend. With the right script and timing, you can still book them.
STEP 1: The Priority List Follow-Up
✅ Action Timing: Follow up the next day.
These are people who had an Initial Discussion with you or your team at the event. You’ve already built trust—strike while the iron is hot!
🚀 Text Message Script: "Hi [Name], it was great seeing you at the Medicare event! When’s a good time for us to connect? Let me know! — [Your Name]"
If no response within 24 hours, call them. Still no answer? Send this email:
📧 Email Template
Subject: Great to See You!
Hi [Name], It was such a pleasure having you at our Medicare education event! When would be a good time for us to connect and go over your next steps? Looking forward to hearing from you! — [Your Name]
Using Launchpad? These messages can be sent via preloaded templates and automated reminders.
Not using Launchpad? Save your templates in Gmail and use a notes app for quick SMS copy/paste.
STEP 2: Attendees You Didn’t Speak With
✅ Action Timing: Day after the event or within 2–3 business days.
Use the same follow-up process as Priority Leads—but slightly shift the tone since you didn’t have that initial chat.
🚀 Text Message: "Hi [Name], it was great seeing you at the Medicare event! When’s a good time for us to connect? I’d love to help with any questions 😊" — [Your Name].
📞 Then follow up with a call and email if needed.
💡 Pro Tip: The sooner you follow up, the higher your conversion rates.
STEP 3: Following Up With No-Shows
Many agents ignore no-shows, but don’t make that mistake. These leads RSVPed for a reason—they were interested!
✅ Action Timing: Within 1–2 business days of the event.
📞 No-Show Call Script: "Hello, may I speak to Mr./Mrs. [Last Name]? This is [Your Name] from [Agency], and I’m calling about the Medicare Workshop you RSVP’d for on Facebook."
If they remember: “I’m sorry you missed it! May I ask what attracted you to the event?”
If not: “We hosted a free Medicare Education Workshop on [Date] to help answer questions and walk folks through their eligibility options.”
Ask qualifying questions and offer to reschedule or do a 1-on-1 call.
📲 Launchpad Bonus
If you're using Launchpad, no-shows are automatically tagged and sent a smart follow-up text.
If no response after 5 days, Launchpad will even notify you to reach out one last time.
🚀 Final Thoughts: Your Event Isn’t Over—It’s Just Beginning
A packed room doesn’t guarantee booked appointments.
Your follow-up game is what turns interest into income.
With the right strategy in place—texting, calling, emailing, and offering next steps—you can easily double or even triple your event ROI. But it only works if you have a system that’s simple, consistent, and repeatable.
Whether you're doing this manually or using a tool like Launchpad, the goal is the same:
👉 Don’t wait for leads to come to you—go to them.
👉 Don’t follow up once—follow through.
🧩 And if you're tired of piecing everything together yourself, we’ve already built the full system for you.
