How to Secure Local Sponsors & Power Partners to Scale Your Medicare Business

If you’ve already asked your Upline, FMO, or Carriers to sponsor your Medicare events and came up short—or if you’re ready to build steady, scalable lead generation beyond just ads—this toolkit is your next best move.

We’re not fans of doing everything at once. That’s why we always recommend agents first master one marketing channel: for us, that’s face-to-face education events. Once that engine is humming, then you can layer on the strategies in this guide to scale up smart.

This post will walk you through how to:

✅ Join the right local networking groups for growth

✅ Activate hidden sponsorship opportunities that cover event costs

✅ Form high-trust power partnerships that deliver referrals again and again

Let’s dive into the game plan.

🏢 Step 1: Join the Most Opportunistic Networking Group in Your Area

Networking groups are referral goldmines. BNI, LeTip, or your local Chamber of Commerce can connect you with business owners who want exposure to the same audience you serve: seniors 65+.

Many of these businesses would happily sponsor your events in exchange for a 10-minute plug at the end. Often, all they need is one new client to justify their investment. That could mean they pay for the meal cost, ad spend—or both.

What to Do

1️⃣ Search for local networking groups (in-person or online)

2️⃣ Visit as a guest before committing. Observe: Are they passing referrals? Are any sponsors or power partners in the room?

3️⃣ Make sure the Medicare category is open. Avoid groups where someone else may already be representing Medicare services.

4️⃣ Grade each group, then join the one that offers the best potential for strong relationships and cross-referrals.

🙌 Step 2: Activate Local Sponsorship Opportunities

If your upline or carrier won’t foot the bill, local sponsors might. And no, we don’t mean cold-pitching random businesses. This is about creating mutually beneficial partnerships.

How to Approach a Sponsor

➡️ Request a 1:1 meeting with a potential sponsor (from your networking group or our list below).

➡️ Ask about their goals first. Build trust before pitching your events.

➡️ Explain your value: Who attends your events? (retirees, T65, seniors seeking Medicare guidance), How many people show up?, Why face-to-face seminars create stronger engagement?

➡️ Make the ask: Would they be open to sponsoring an event by covering the meal or ad cost?

➡️ Invite them to attend an event first as your guest. Seeing is believing—and when they witness the level of engagement and trust in the room, it becomes clear how much value there is for them.

➡️ Follow up after the event to discuss future sponsorships and involvement.

💡Pro Tip: Cover their meal cost when you invite them. It’s a small gesture that shows generosity and sets the tone for a win-win partnership.

🤝 Step 3: Activate Your Local Power Partnerships

Sponsorships are great, but referrals are where the real money is. Power Partners are trusted professionals who serve the same audience you do—and can introduce you to ready-to-convert clients.

How to Form a Power Partnership

➡️ Set up a 1:1 meeting and focus on how you can help them first

➡️ Use your elevator pitch: Who you serve, what you offer, and why it matters

➡️ Explain your events and why their clients could benefit

➡️ Offer to connect them to your clients via a 3-way text or intro

➡️ Refer them first. Lead with value and watch the relationship grow

📝 List of Potential Sponsors & Power Partners

✅ Potential Sponsors:

👉 Senior Living Communities

👉 Healthcare Providers & Home Health

👉 Pharmacies

👉 Physical Therapists & Chiropractors

👉 Senior Centers

👉 Long-Term Care Facilities

👉 Dentists & Optometrists

👉 In-Home Care Services

👉 Hospice Providers

👉 Fitness Centers for Seniors

👉 Community Non-Profits for Seniors

🤝 Power Partners:

👉 Financial Advisors

👉 Insurance Agents

👉 Estate Planning Attorneys

👉 CPAs / Tax Professionals

👉 Realtors Specializing in Senior Moves

👉 Veteran Service Officers (VSOs)

👉 Churches and Religious Organizations

👉 Funeral Home Directors

👉 Elder Law Attorneys

👉 Patient Advocacy Groups

👉 Coaches for Senior Wellness & Life Transitions

⚙️ Bonus Step: Streamline Your Outreach

If you're part of BNI, LeTip, or a similar group, you likely have access to a goldmine of local business contacts.

Here’s how to turn that list into meetings:

📤 Export the directory into a spreadsheet

👨‍💻 Have a VA format and clean the contact info

⚡ Use a tool like Launchpad to send a simple 3-message outreach (via email/SMS)

👉 Mention you're in the same networking group

⏳ Most replies come on message #2 or #3—don’t quit too early!

Conclusion: Don’t Go It Alone 🛑

Let’s be honest—trying to figure all this out by yourself? It's overwhelming. Without a roadmap, you’ll waste time, lose leads, and miss golden referral opportunities hiding right in your own community.

The truth is, you’re surrounded by businesses who want to reach the same people you serve—and they’re willing to support your events, sponsor your growth, and send referrals your way… if you have the right strategy.

How to Secure Local Sponsors & Power Partners to Scale Your Medicare Business

How to Secure Local Sponsors & Power Partners to Scale Your Medicare Business

If you’ve already asked your Upline, FMO, or Carriers to sponsor your Medicare events and came up short—or if you’re ready to build steady, scalable lead generation beyond just ads—this toolkit is your next best move.

This post will walk you through how to:

✅ Join the right local networking groups for growth

✅ Activate hidden sponsorship opportunities that cover event costs

✅ Form high-trust power partnerships that deliver referrals again and again

Let’s dive into the game plan.

🏢 Step 1: Join the Most Opportunistic Networking Group in Your Area

Networking groups are referral goldmines. BNI, LeTip, or your local Chamber of Commerce can connect you with business owners who want exposure to the same audience you serve: seniors 65+.

What to Do

1️⃣ Search for local networking groups (in-person or online)

2️⃣ Visit as a guest before committing. Observe: Are they passing referrals? Are any sponsors or power partners in the room?

3️⃣ Make sure the Medicare category is open. Avoid groups where someone else may already be representing Medicare services.

4️⃣ Grade each group, then join the one that offers the best potential for strong relationships and cross-referrals.

🙌 Step 2: Activate Local Sponsorship Opportunities

If your upline or carrier won’t foot the bill, local sponsors might. And no, we don’t mean cold-pitching random businesses. This is about creating mutually beneficial partnerships.

How to Approach a Sponsor

➡️ Request a 1:1 meeting with a potential sponsor (from your networking group or our list below).

➡️ Ask about their goals first. Build trust before pitching your events.

➡️ Explain your value: Who attends your events? (retirees, T65, seniors seeking Medicare guidance), How many people show up?, Why face-to-face seminars create stronger engagement?

➡️ Make the ask: Would they be open to sponsoring an event by covering the meal or ad cost?

➡️ Invite them to attend an event first as your guest. Seeing is believing—and when they witness the level of engagement and trust in the room, it becomes clear how much value there is for them.

➡️ Follow up after the event to discuss future sponsorships and involvement.

💡Pro Tip: Cover their meal cost when you invite them. It’s a small gesture that shows generosity and sets the tone for a win-win partnership.

🤝 Step 3: Activate Your Local Power Partnerships

Sponsorships are great, but referrals are where the real money is. Power Partners are trusted professionals who serve the same audience you do—and can introduce you to ready-to-convert clients.

How to Form a Power Partnership

➡️ Set up a 1:1 meeting and focus on how you can help them first

➡️ Use your elevator pitch: Who you serve, what you offer, and why it matters

➡️ Explain your events and why their clients could benefit

➡️ Offer to connect them to your clients via a 3-way text or intro

➡️ Refer them first. Lead with value and watch the relationship grow

📝 List of Potential Sponsors & Power Partners

✅ Potential Sponsors:

👉 Senior Living Communities

👉 Healthcare Providers & Home Health

👉 Pharmacies

👉 Physical Therapists & Chiropractors

👉 Senior Centers

👉 Long-Term Care Facilities

👉 Dentists & Optometrists

👉 In-Home Care Services

👉 Hospice Providers

👉 Fitness Centers for Seniors

👉 Community Non-Profits for Seniors

🤝 Power Partners:

👉 Financial Advisors

👉 Insurance Agents

👉 Estate Planning Attorneys

👉 CPAs / Tax Professionals

👉 Realtors Specializing in Senior Moves

👉 Veteran Service Officers (VSOs)

👉 Churches and Religious Organizations

👉 Funeral Home Directors

👉 Elder Law Attorneys

👉 Patient Advocacy Groups

👉 Coaches for Senior Wellness & Life Transitions

⚙️ Bonus Step: Streamline Your Outreach

If you're part of BNI, LeTip, or a similar group, you likely have access to a goldmine of local business contacts.

Here’s how to turn that list into meetings:

⚡ Use a tool like Launchpad to send a simple 3-message outreach (via email/SMS)

👉 Mention you're in the same networking group

⏳ Most replies come on message #2 or #3—don’t quit too early!

Conclusion: Don’t Go It Alone 🛑

Let’s be honest—trying to figure all this out by yourself? It's overwhelming. Without a roadmap, you’ll waste time, lose leads, and miss golden referral opportunities hiding right in your own community.

The truth is, you’re surrounded by businesses who want to reach the same people you serve—and they’re willing to support your events, sponsor your growth, and send referrals your way… if you have the right strategy.

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